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As one of the companies engaged in the marine and offshore industry, ABSO wants to build a different image than its competitors by emphasizing the commitment and attitude. PT Arthabumi Sinarindo who develops ABSO, is a company engaged in the fabrication workshop, marine and offshore, shipbuilding, and electronics manufacturing industry. To create an image of a company that really stands out compared to other competitors, ABSO want to create a logo that is impressive and not too over complicated. In addition, we also try to visualize the slogan "deliver your absolute choice" into the logo. ABSO’s new logo still contains two components main colors, blue and orange. The new logo made different icons from the old logo and it is a simplification of the Chinese characters.