Established in a city well-known of its traditional culinary: Sukabumi, Wok & Roll appear carrying a more modern approach combining restaurant and karaoke. The name itself was intended to represent the concept. Though “Wok” is commonly used in Chinese cookery, the restaurant also serving Western and Indonesian cuisine.
We developed the visual taking inspirations from neon sign commonly seen in Rock & Roll’s scene. Adopted its certain shape and vibrant color, the visual was enriched with a touch of detailed illustration from old advertisements.
CLIENT
Wok & Roll
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DISCIPLINE
Identity, Printed Collateral
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SCOPE OF WORK
Art Direction, Design
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Works done in collaboration with Vincent Wong
Uploaded 19 December 2016