Malika (formerly Tine's Collection) is a handmade accessories brand. "Malika" was derived from Arabic word meaning "queen". It is chosen as the new brand because "queen" is well associated with femininity, beauty, and gorgeousness.
The visual identity of Malika brings a clean and well-crafted middle-east pattern to visualize Malika's intricately handcrafted product. Gold color is used to meet the products that may come in many different colors.
This project is a part of TATARUPA, a social campaign of Kreavi which help micro, small, and medium scale busines (UMKM) in Surabaya to have a better visual identity. Being re-branded, hopefully Malika will be more competitive in both national and international market.
Uploaded 15 December 2016