A class project done by our group. The brief was to make a brand identity for a Taiwanese dessert restaurant that targets teenagers and young adults. We came up with this idea of Mangosta, a Mango Monsta (monster). The brand was built around this cute monster character that carries the personality of the target audience: youthful, dynamic, adventurous and has lots of hobbies. It's also fond of eating Taiwanese dessert (that contains mango pudding as the main ingredient - that's why we made a mango monster).
Uploaded 13 June 2014