UMMI - MIDDLE EAST BREAD - TATA RUPA V
Featured on 16 September 2017
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ABOUT THE PROJECT
Together with Tata Rupa - Kreavi Indonesia, we are working on a branding micro-enterprises in the city of Surabaya (Indonesia) engaged in household industries. Products produced are Roti Maryam. Roti Maryam is one of the specialties of the middle east. The bread is made from wheat flour with a round shape and layered. Maryam bread usually eaten with a side dish is goulash companion.
Surabaya is known as the second largest city in Indonesia, and has a lot of culture, one of which is to have the Middle East Culture. So the city of Surabaya is known as a multicultural city.
The concept of branding design using two designs of different cultures, the beauty of the Middle East charm and simplicity of Japanese style. Pattern used was taken from the Morrocan's pattern is done in a simple but must have the power aura Middle East. Ummi brand name derived from Arabic which means mother.
Uploaded 13 September 2017
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