The Tune logo reflects the restaurant and wine bar's harmony-driven approach, with a tuning fork graphic to symbolize the “synchronizing” process that occurs between a customer's need for quality meal and Tune's prized menu.
The added signal wave graphic above the tuning fork represents a call for customers to come and have a taste of Tune. This signal is shown as a flickering animation on select medium. The sign responds to sound and motion, flickering primarily to attract customers but also adding to Tune's lively aesthetics.
Tune's identity is presented as elegant and unfussy, with vintage-tinged graphics used to lend off a classic luxe nuance. All promotional and marketing elements are printed on high-grade materials: the company card silkscreened on curious SKIN, and envelopes and letterheads on grey colored wood-free paper. Some printed materials are also printed on leather, as to enhance Tune's “classic” approach.
Uploaded 21 July 2014